For example, an “x” is totally different from an “i.” That’s the very basis of letters. Each letter is inherently different from other letters. Letters do the job of conveying language. Instead, I mean the “texture” of an overall block of text set in Papyrus. I don’t mean the “texture” in the sense of the various nicks or scratches on the edges of Papyrus letters. One of the most important fundamentals by which to analyze a typeface is that of texture. Keep in mind that Papyrus is what you would call a “display” font, which means it was never intended to be used in blocks of body copy in the first place – not that that has stopped anyone from using it for their term paper on ancient Mesopotamian economics.Įven though Papyrus is a display font, seeing it set in body copy still helps us analyze how well it balances visual weight. Here I’ve set blocks of body copy in Papyrus, Garamond, and Comic Sans. So, I set out to compare and contrast the qualities of Comic Sans and Papyrus with the qualities of the most beloved typeface – Garamond. If Papyrus is the second-most hated font, next to Comic Sans, it makes sense to define Papyrus’s “bad”-ness in comparison with Comic Sans. Surprisingly, I didn’t find this to be true. If it’s so hated, clearly it must be lacking in fundamentals. To start off, let’s look at Papyrus’s fundamentals as a typeface. The surprisingly solid typographic fundamentals of Papyrus One that sends an important message about the potential downfall of civilization. I believe that James Cameron’s use of Papyrus was an artistic choice. And no, not necessarily because of any aesthetic quality the font has. The most surprising finding of all was that Papyrus could potentially be the perfect font for the film Avatar. There were things I learned about Papyrus that deepened my dislike of the font, but there were other things that helped me appreciate it. (I wish I was kidding.) I’ve edited it down to this long blog post. I spent over a year writing a novel’s worth of words trying to untangle the mess. So, I set about the arduous task of breaking down Why You Hate Papyrus. It’s another thing entirely for it to be used to represent what would become the top-grossing movie of all time. Avatar: The Way Of Water is currently on track for a $185 million to $205 million China debut, which should help the movie's pursuit of box office records.It’s one thing for Papyrus to be used on the sign of a strip-mall bakery. After all, Avatar: The Way Of The Water isn't a regular movie, but the sequel to the highest-grossing film of all time and the project that needs to spawn an entire road of possibilities for the franchise. The Avatar sequel has to give people something to care about, not just a visual feast. Avatar 2 has to break box office records to be profitable, and to do that, the film needs to win back the audience that has become jaded since the original's release. Avatar's story wasn't exactly gripping, and many moviegoers have questioned the movie's success over the years because of that. Given that the original movie's success was significantly due to the use of CGI and 3D technology behind the flick, if Cameron improves on that aspect, audiences will likely go back in droves to theaters for the Avatar sequels.Īnother point Avatar: The Way Of The Water has to get right is the movie's story. The Avatar sequels took so long to release because Cameron was quietly working away on achieving a new level of visual spectacle that would immerse fans again in the world of Pandora and that could replicate the visual magic present in Avatar. The way of achieving such a highly coveted status is through replicating what worked on the original film and a reinvention of what didn't.
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